The peace and tranquillity of an idyllic Cotswold Farm may seem an unusual place to manage the day to day business activities of one of the UK’s most successful forecourt operations, but it works for Susie Tew and her father Brian Tew, directors of the Simon Smith Group.
The Simon Smith Group currently operates seven sites and are all within easy reach which enables us to develop the local knowledge on which decisions are made. The family business, set up 41 years ago is currently moving through one of the most exciting phases in its history. The imminent knockdown and rebuild of two of its seven filling stations follow closely on the heels of a 10% boost in volume on two Gloucestershire forecourts recently rebranded from Total to Gulf.
Our customer base and the socioeconomic makeup of the locality will influence the shop brand we choose, the recruitment of staff and all aspects of our marketing effort. The new sites include shops with a combined floor space of 5,000 sq ft, adding further impetus to its retailing business. Plans are also in place to introduce a Post Office to one, further strengthening community interaction.
Customers rave about the 100% British meats, and will never buy their Sunday joint anywhere else. We recently introduced a price watch comparison on one site, matching its local superstore’s fuel price. The result was not only an increase in forecourt and shop business but a boost to customer confidence reassured that the site is committed to delivering on price as well as service.
In 2017, we received the accolade of Retailer Champion of the Year at the Forecourt Trader of the Year Awards. Today the Simon Smith Group pumps 30 million litres annually with shop turnover of £8.5 million. Fuel volumes across its seven sites range from 3.5m litres to 7.5m and the company recognises the importance of working alongside strong brands and trusted suppliers to achieve its goals.