Jonathan Tout, Tout Ltd

Jonathan Tout is part of a successful family business. He is the son of former Forecourt Trader of the Year winners, Philip and Lesley Tout, who set up the business in 2001. Having worked up an estate of 4 Budgens convenience stores, Philip and Lesley took a step back and welcomed their son, Jonathan Tout, in 2012, to become the managing director. He has continued their winning ways, receiving the award for Best Site in the West County & Wales for the past two years, firstly with its forecourt convenience operation in Langford, and last year with the company’s site in Nailsea. Both sites had been redeveloped. Most recently Nailsea underwent a complete internal refit to create a store where everyone can get ‘everything they need to have a happy and healthy lifestyle’. The refurbishments including new ceiling and flooring, LED lighting, and upgraded refrigeration gave the store a fresh new ambience. The fresh, frozen and alcohol departments were extended, adding a fine wine range, and extensive ‘free from’ range. A dedicated food-to-go aisle was created, plus five Cook frozen-range freezers added. In combination with the ‘Tout’s Signature’ loyalty scheme; the ‘Love Local’ brand which encompasses community projects; and Local Treasures celebrating delicious local products the effect on business has been a significant uplift in sales.

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