Barrie Richards is a well-known and respected Independent Forecourt operator within the Industry. Barrie has been at the helm of his site in St Blazey for 40 years; it is an outstanding example of how a forecourt should be run.
The Gulf-branded site is located on the edge of St Austell, Cornwall which is a very price competitive area, with the likes of Tesco and Asda within a couple miles and strong sites such as Applegreen amongst others fighting for business. Barrie still manages to maintain a healthy fuel volume and strong shop sales.
This is down to his immense knowledge of the pricing markets and keeping his pole sign competitive by buying at the right times and following market trends. The site has won numerous awards over the years from various fuel suppliers; it was the first ever site to win Best Gulf Site in Certas Energy’s Superstation awards, demonstrating the standards Barrie sets.
If running the business wasn’t enough of a job, Barrie’s love for and knowledge of the industry has led to him sitting on and chairing many a Dealer Council; he was also a member of the RMI’s Fuel Card Committee and Chairperson of many of their Regional meetings. Barrie is a go-to contact for many independent dealers when they are looking for advice on any area of the industry; Barrie is known for his honesty, knowledgeable and open advice.