Forecourt Trader Awards 2008



Best customer service

Best customer service sample photoSponsored by:
RS Sales & Distribution


Sample photos
 

 Category Criteria:  Written Entry Required

Judges will be looking for:
Clean and inviting forecourt area with fully stocked glove and towel dispensers.
Clean and well-maintained shop area, with effective use of POS material to enhance the shopping experience.
A product range relevant for their target audience.
Demonstration of a warm welcome to all customers by well-presented, friendly, courteous staff who have a good knowledge of products and services.
Clean and well maintained washroom.
Speed of service.
Provision of services that enhance the customer experience both on forecourt and in shop (eg customer windscreen wash equipment, availability of bags for transporting purchases to vehicle, wine carriers for bulk wine purchases, etc).

Written Entry:

Without the following information, we regret that we will not be able to consider your forecourt for this category. In no more than 300 words, please tell us why you believe you should win the award for Best Customer Service. Please ensure that you supply/answer the following with your entry:

Photograph of your forecourt, shop, till area and toilet facilities. 
Photograph of any additional facilities you provide to help improve your customers' visits.
Please describe your different customers and advise what products you supply to satisfy their needs.
Please outline any customer service training you provide your staff.
Please describe any specific customer service initiatives you have put into place in your forecourt.