Essential
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 | The main crisps and snacks feature should hold Big Eat and/or standard bag crisps and snacks, and should be located in a high-footfall area - eg between the door and the till.
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| Crisps and snacks should be clearly segmented into separate sections as the purchase decision is different depending on whether the shopper wants a crisp (Walkers, McCoys, Sensations) or a snack (Quavers, Monster Munch, Hula Hoops etc). |
| Products should also be blocked by occasion: Treat (Red Sky, Sensations), Hungerfill (Core Crisps), Better For You (Sunbites, Baked), Sharing and Multipack. |
| Correct space to sales - more facings given to the best-selling lines and less to the slower sellers - results in good availability and no out of-date stocks.
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| Best-selling lines should be in the best position on-shelf, ie middle-shelf/easiest to access etc, and well stocked at all times. |
Additional
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| Clear POS highlighting current deals. If highlighting inclusion in a meal deal the message should be very clear and simple.
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| Any secondary displays should be in high-traffic areas, eg next to the till, and displayed tidily.
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| The top-selling crisp lines should also be dual sited within high affinity areas eg near the sandwich chiller to encourage lunchtime purchase, magazines, confectionery and soft drinks.
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| Sharing and Multipacks are driving category growth within the Impulse market so a core offering of both formats should be available to maximise this opportunity (eg Sensations, Doritos, Red Sky, Walkers 6 Pack Variety).
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| Take-home crisps and snacks (100g plus/multipacks) if sold, should be situated near to other take-home snacking/drinking products, such as beer, wine, sharing confectionery etc.
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| Offer consumers the chance to trade up-and-value through 99p price-marked packs (eg Sensations, Doritos, Monster Munch, Quavers).
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