Best confectionery outlet
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| Sample photos |
Category Criteria: Judges will take into account the following factors:
Category Display
Products should be grouped firstly by format eg impulse, sharing bags, blocks and gifting and then particularly within impulse confectionery by need-state: snack, hunger, pleasure, play, everyday treats, fruit refreshment, mint refreshment. The display should be not be merchandised simply by manufacturer.
Merchandising In Store
 | The display should be fully-faced with products uniformly facing forwards. |
| Product availability should be 100%. |
| Space should be allocated according to product performance. |
| Best-selling products should be doublefaced. |
| The sales ratio for the singles category is two thirds chocolate confectionery to one third sugar (fruits, mints & gums) - displays should reflect this. In terms of sharing bags equal space should be given to chocolate and sugar. |
Products, Promotions & POS
Retailers should capitalise on new products and promotions:
| | by displaying products prominently off shelf using temporary POS. |
| displays should also be adjusted to reflect current TV or media advertising campaigns. |
Retailers should capitalise on impulse sales by placing permanent POS strategically in store.
