Best car care and lubricants outlet
 | Sponsored by:CDG
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| Sample photos |
Category Criteria: Judges will take into account:
 | Displays - whether horizontal or vertical - should be group related, ie all valeting together, all additives together. |
| Eye level is buy level - position brand leaders, impulse lines and promotions at eye level. Up to 40% of all purchases will come from this area. |
| Right side influence - when attracted to the display of product, the eyes continue to move to the right, the eyes slow down and are likely to dwell on the right hand side of the fixture. |
| Multi-facing - a greater rate of sale is achieved with an increased number of facings, which maximises impact and draws attention to the display. |
| Sight and take - up to 35% of purchases come from hip level. |
| Shelves - graduated or sloping shelves should be used where possible to create a difference and allow the eye to see more products on display. |
| Advertising - capitalise on brand and TV advertising by using POS to guide the shopper to the featured products. |
