Best site with a licence to sell alcohol
 | Sponsored by: Heineken |
| Sample photos |
Category Criteria: Judges will be looking for the licensed forecourt retailer that can:
 | Demonstrate clear promotion of responsible alcohol retailing through employing the Challenge 25 policy and using POS to highlight that alcohol should be consumed at home. |
| Stock a well-balanced alcohol range. |
| Adhere to general merchandising principles, for example, by vertical blocking by beer product segment. |
| Display a commitment to developing licensed sales. |
| Signpost the fixture using ‘beacon' brands to stimulate shopper interest and by locating the category in a high traffic flow area. |
| Encourage the sale of chilled beer. |
| Use innovative POS and display both on and off-fixture to drive sales. |
| Make effective use of promotions to increase average weight-of-purchase and stimulate impulse and bulk sales. |
| Effective use of complementary goods, such as snacks, sited alongside. |
| Promote the category on key seasonal and sporting occasions. |
| Maintain availability by regular stock replenishment. |
